Twitter has been around for a long time and yet, there are still some of us that are baffled by this great mystery. I’m surrounded by investors and entrepreneurs who are lost and frustrated over what they can be doing on Twitter. I have people who tell me that they don’t understand how to use Twitter. I think that’s not the problem. Once you know the TRUE power of Twitter, it won’t matter whether you know how to use it or not, you’ll just run towards it and start figuring out how to use it. So I’m going to give you exactly what you been looking for. What is Twitter and Why does it matter to your business? In my next blog article, I will begin talking about the “how” part of using Twitter.
If you’re new to my blog series, check out the first blog post here: http://thekwakbrothers.com/2015/11/social-media-telling-your-story-in-the-noisy-world-episode-01/
So what exactly is Twitter? What’s happening in the Twitter World? Well just imagine yourself standing in front of a crowd with 300 million people and you only have one or two sentences to say what you want to say with a picture. What would you say? Now before you jump off your seat and exclaim “SELL SELL SELL!”, remember our jab versus right hook rule? You must first prep your call to action with series of contents. The key is VALUE! So before you can throw out a call to action, be sure to provide value.
So let’s define value. What is valuable to the Twitter world? Well Twitter is hungry for news. What you’re doing is taking NEWS and DJ-ing it. Give it your own little remix and spin to the news. Add a commentary or two. If the news is about a new tax or legal policy, spin it around and tell the world why it’s important for your industry or your business that this news is happening. Make it funny, interesting, or entertaining. That’s all it is! You’re just sharing viral news with your own spin. Each content that you share will paint a picture of who you are as an investor or an entrepreneur.
The best part about Twitter is that your content can reach miles and miles away. Unlike Facebook, Twitter lets your content to reach outside of your followers or “friends”. You can literally share something to a complete stranger. Whether that it’s a good piece of a content or a bad one, it’ll be sent out as a news. Now if you have a good piece of a content, your content will be circulating around – thus reaching more people. You can reach thousands and thousands of people. That’s the beauty of Twitter. If YOU want to reach out to ALOT of people, then make Twitter your friend and start tweeting. Remember, don’t make your twitter account look like a billboard. That’s not the point here. Your Twitter account should look like a beautiful masterpiece filled with valuable content where your followers and strangers can laugh, cry, share, and smile. Once you established a positive image and branding on Twitter, starting hitting your followers with some call to action content. Ask them to check out your business and/or products.
Bottom line, know that a single tweet can reach hundreds and thousands of people. This has never been possible without paid radio advertising or billboards. But now, you have this ability for free. Don’t underestimate the power of Twitter, friends. If you want to take your business to the next level, then take Twitter seriously.