Social Media Strategies and Tactics
I am embarking on a journey in the next few weeks to really hone on Social Media strategies and tactics. I’ve been considered a guru or a mastermind of Social Media strategies but humbly I gotta say, there are some days where I get completely stumped on new ideas or even leaves me to asking, “Why do I not know this?!”. Many of us are frustrated over the new wave of Social Media taking over the conventional marketing. In fact, merely 80% of the traditional marketing has lost its power. Take a look at your TV habits. Don’t you walk away from advertisements? Try to skip them using your DVR? Or if you don’t watch TV, you want to skip all the YouTube ads that serve as noise and distraction to your experience. Let’s face it… Social Media is dominating the marketing game. If you don’t understand the rules of the game, then you will quickly become irrelevant. Whether you are running a business or working for a corporation, Social Media is here to stay and it isn’t just a fad. In fact, it’s evolving as you are reading this. The next Social Media platform is just around the corner so don’t catch yourself off guarded.
I’m starting a series of blog articles to share my new “Aha!” moments with you. Whether you are part of my Real Estate Investment community or you follow me to gain new insight, I welcome you to be part of my journey to seek new information, expertise and little nuggets that can boost your business. I encourage you to check up on me time to time as I may get lost in the journey.
So I’ve picked up this book called: Jab, Jab, Jab Right Hook- How to Tell your Story In a Noisy Social World (hence my blog article title) by Gary Vaynerchuk. It is a New York Times Bestseller. I first discovered this book in Barnes and Noble where I frequently fish for a new book to read every other week. This particular book caught my eye as I knew I needed to improve my game as well. I didn’t want to be left behind like the rest of the so-called marketers.
Here is the nugget of the day for you guys. You have to be an excellent storyteller to be good at Social Media. It’s not really about being tech-savvy or even academically smart. You just have to be a good human. What I mean by that is, you have to be good at connecting with others through few sentences, videos, images, or even just by how you deliver them. And many times, I see people doing the complete opposite. So here are some quick don’ts:
DON’Ts on Social Media
Through out the next few episode of this blog series, I will further explain the Dos and Don’ts. The author of the book also coins a terminology called “native” contents. A Native content is a content that fits with the platform’s context and language so that it fits with the selected audience You see, each social media platform speaks a different language and you need to learn how to speak those “languages”. Native contents often replicates and camouflages with the rest of the contents from that particular platform.
It’s interesting to see that Gary, the author, says that a Native Content is like a talk show that isn’t really a talk show but a venue to sell “slow cookers”. Have you ever seen Dr.Oz’s show? That show is a replication of QVC but camouflaged with the context of the show. For those who have watched Dr.Oz’s show, we know that the show’s purpose is to educate and provide value to the audience in regards to healthy living. Little do people know that each episode of the show is a sales pitch. Have you notice that? Each episode brings out a product and Dr.Oz endorses each of the products as being “healthy”. Very Sneaky! But it works! I encourage your social media strategy to replicate Dr.Oz’s tactics.. It feels right. It works with the context. It’s not obvious but it sells! Throughout the rest of this blog series, I’m going to share information and knowledge so that you can do the same… Tell your story, learning to master your content delivery, learning to speak the social media language and also anticipating changes.
Want to follow along? Purchase the book right here: BUY THE BOOK