Let’s Speak Social Media!
Native Social Media Content
So in my last blog I talked about “Social Media Native Content” and why it’s so important that we understand this concept. Not only do we want to understand it but we want to speak it.. Use It.. and ultimately, gain from it. In case you missed the last episode of my blog, here it is again —> https://thekwakbrothers.com/2015/11/telling-your-story-in-the-noisy-social-media-world-episode-01-2/ Keep in mind, this is my take aways from Gary Vaynerchuk’s book: Jab, Jab, Jab Right Hook- How to Tell your Story In a Noisy Social World. You can always follow along and even get ahead of me!
In this episode of the series, I want to go deeper into the idea of sharing native content. Remember, Native Content is what resonates best with a specific social media platform. If you are on Facebook, then you better speak the native language of Facebook! Here’s what I mean… Each of the Social Media platform has their own unique culture and the type of a content that gets shared by the users. On Facebook, no one wants to see a 15 second clip of CSPAN… Unless they really want to. But! People do want to see a 15 second clip of a little baby tasting lemon for the first time. You may be wondering, “how does that help my business?!” Well, the more you give value, entertainment, the stuff that people want to see.. your “pitchy post” will sound less pitchy with all the other posts you shared down the road. There’s a reason why companies share Cat videos on Facebook… It’s to gain audience and loyal fans that watch cat videos all day. This would make sense if it was Petsmart or Petco that shares Cat videos… If you’re a Real Estate investor, maybe share a video about you hammering down a wall in slow motion. Now that could be fun to watch!
So What does Native Social Media Content Look Like?
Okay! Let’s get down to business! What does Native Content consist of?
It doesn’t Interrupt
Go with the flow as they say. If Star Wars is trending on Social Media… Figure out how you can create a content around that topic to evoke engagement and conversation. Of course, keep it fun and comical. Figure out if your audience enjoys Star Wars or not. If your potential customers are in love with Michael Jackson.. Well! Figure out how to incorporate Michael Jackson into your marketing! Don’t try to force your audience to like your content. Make your content attractive!
2. It Doesn’t Make Demands
Don’t EVER attack with a Sales Post early on! It’s like proposing to someone for marriage before going out on a date. Make your contents simple, fun, memorable and fun to look at. (Sounds like a date, doesn’t it?)
3. It Leverages Pop Culture
Again, if Justin Bieber is being talked about.. Use that to your advantage!
4. It’s Mirco (Small)
Your native content should be a small bits and pieces that’s casual, simple but it gives away value.
Value can be anything from a small 15 second video that leaves a smile on your audience’s face. Or it could leave them in tears of sadness or joy.
Think of ways to make it short and simple but still lands an outcome.
5. It’s Consistent and Self-Aware.
Each of your native content should somehow enhance your business and tell a story. For example, if you are a Real Estate Investment company then you should rethink about sharing a cat video unless the cat is doing a fix & flip project… It needs to stay consistent with who you are and what business you are running. It also needs to be consistent with the social media platform you are using. Again, people get on Facebook to be entertained.. not to see a professor lecture about quantum physics. That may be acceptable in LinkedIn or in other scientific based social platform.. Keep your Facebook content fun!
So a Little Sneak Preview!
For my next blog article.. I will start talking about Facebook! So if you want some real life examples of Native Content on Facebook! Stick around!