If you heard of Pokemon Go, chances are, you fall into these 2 categories. Those that love it or those that think it’s just for kids. No matter how and what you feel about it, Pokemon Go presents a world of opportunities for business owners and entrepreneurs as a way to market. As business owners, we want to find out where the attention is. Where are our potential customers hanging out? Now given that if your business is far from servicing the young 12-30 years old demographics, this may not always apply to you.
But I believe that Pokemon Go presents an opportunity for ALL the businesses, no matter what industry that you may be into. How you apply it depends on how deep your creativity can go. Currently, there are millions of players across the country. The app download count alone is #1 right now in the App store. No other app is coming close to the amount of downloads its getting. If it’s the #1 app right now, shouldn’t you be paying a bit of an attention to see how you can use it as a marketing tool?
Pokemon Go is an augmented reality based video game. People can only play it off of their smarphones. Niantic is the developer who created this game app. What they have done is a brilliant tactic that took advantage of nostalgia, entertainment and the changing technologies. Users can download this game for free and purchase game items that can give the user a boost. The app uses the phone’s camera to create a real-time animated character figures (Pokemons). Thus, users can catch these pokemons using all throughout the real life locations. There are hundreds of different pokemons. Some of them are rare.
Different pokemons can be located in different real life areas. Hence why you hear about these intrusions that game players make on private properties. Users can also battle other users with their pokemons to see who is the dominating player. With that said, different real life locations serve as a key beneficial locations in the game. For example, a local coffee shop has been turned into a “Check-Point” spot in the game called Pokestops. This is where users can “rest” their pokemons and get additional game items. Plus, users would normally have to wait in these special spots for their pokemons to recharge.
The age demographics of the current Pokemon Go players vary from 10 years old to 35 years old. Here’s a recent data: http://www.recode.net/2016/7/13/12181614/pokemon-go-number-active-users
Based on my personal observation, the median age of a Pokemon Go player is 24. That being said, the purchase power of the mid-20s are still considered to be a powerhouse of the U.S. economy. Definitely an age group that we shouldn’t ignore. Have we also considered the 8, 10, 12 year olds? Remember! These kids have moms and dads who have the ultimate purchase power as well. Since the game requires the players to go outside, guess who has to supervise them? The moms! So, this game alone does truly affect a wide generations in demographics.
Let’s dive in on potential ideas and benefits that you can reap from Pokemon Go.
1.) Perfect for Retail Stores and Restaurants
It’s never been this easy to drive foot traffic into restaurants and coffee shops. If your business is located near to a Pokestop, a Pokemon gym or even just a pokemon, you have the ultimate advantage of attracting game players into your business! If your business IS a poke-stop, then you lucked out! What’s great about these poke-stops is that game players have to walk into your business and sit down to wait for their pokemons to charge and pick up game items. They may just stop by for the game but chances are, they may look around your shop or take a look at your menu if you offer beverages and food.
This applies to just about any business if you’re trying to build awareness. You can even put a sign out that says “Pokestop, Walk In Welcome!” or “We offer Free phone charging for Pokemon Go Players”. While they’re waiting for their phones to charge, what else are they going to do other than to check out your business. As you can see in the picture up top, two of these businesses are considered a Pokestop. It even has the pictures of the location. I’ve even seen businesses that sell portable battery packs to the game players. What’s even great is that you don’t have to license the Pokemon brand and trademark!
The Only way you can find out if your business is a “hot-spot” is to actually download the game and play it. There’s not a way to find out on the internet or just Googling it just yet.
Also, for $0.99.. you can purchase a “lure module” to attract game players to your business. Lure modules boost the concentration of pokemons being part of the game within a specific area. This will lure many game players to your business as well!
If you are a direct sales/marketing business, Pokemon Go can be your prospecting tool! Walking outside to say hi to random Pokemon Go players is completely normal now. There are ton of Pokemon players in the parks and public areas. You have the perfect ice-breaker conversation topic! You now have a way into having a conversation with random strangers without the awkward attention grabbing lines. Talking about Pokemon Go with them brings you to a common ground and thus lead the conversation forward to talking about your business later down the road. Personal networking has never been this easy thanks to all the Pokemon go players!
If you want to suck up some attention to your business, get your business to offer something that is Pokemon related. If you are a real estate agent, why not offer a open house advertising that mentions pokemon? “Open House At XYZ Address, Come check out our new house and catch some pokemons”
If you can creatively figure out how to connect your business to the Pokemon Go wave, you will bring ton of attention and business! Take advantage of it!
Here’s a picture of a Facebook post by the National Mall and Memorial Parks. We can see a park ranger with a pokemon at the Washington Monument. This will attract thousands of Pokemon Go players to the monument and drive foot traffic!
I can’t imagine Pokemon Go offering an actual advertising space in their apps. But, I do imagine game items and features that can be sold to businesses only. I also imagine a geo-fence that businesses can purchase to create a “hot-spot” for all the rare Pokemons within the business property. Pokemon Go will certainly bring new conversations to the table and a new set of “language” that the common users will use. It is vital, as business owners, to understand our potential customers and speak like them with their language and vocabularies to build rapport.
Pokemon Go will go through several changes to bring additional benefits to the game players so things will definitely change along the way! Ignoring this trend will certainly leave you behind your competitors who are taking advantage of Pokemon Go for their business growth!
For more benefits of using Pokemon Go for your business: http://www.forbes.com/sites/jaysondemers/2016/07/13/6-ways-to-use-pokemon-go-in-your-local-marketing-campaign/2/#2a0d1b21395c